A great reputation 'can be hard earned'

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Building a positive reputation may be easier than you realise

Building a winning reputation can be one of the most difficult aspects of creating a successful business, as it can take many years and lots of hard graft to see positive results.

However, failing to put the necessary effort into creating a positive name for a business and ensure that this reputation is protected at all costs can be one of the quickest ways for company leaders to come undone.

It is therefore imperative that firms take seriously the need to create a strong and lasting brand recognition programme, ensuring that all members of staff understand that they are ambassadors for the company and act accordingly.

With that in mind, here we offer a few simple tips on how to improve your company's reputation.

Embrace social media

The technological generation is flourishing right now and that means the world of social media has opened up to businesses like never before.

Set up a Twitter account, create a Facebook page and get involved in Pinterest, Tumblr and any other platform that lets you spread your message to the connected world. You might be surprised by the results.

Make sure staff are courteous and well-trained

One of the easiest ways to spoil a positive reputation is for staff to be short or snappy when dealing with the general public. A hard day in the office is no excuse for rudeness, and companies need to bear in mind the frustrations of those they are talking to when dealing with complaints.

The old adage that 'the customer is always right' may not always apply, but businesses need to remember that a happy and satisfied customer is one that will ultimately spread the word of how good your business is.

Be responsive and always address concerns

When it comes to promoting a positive reputation, one of the best ways to achieve this is through online reviews.

Companies should take the time to respond to all those that review their services, and while the feedback that you get might always be excellent, taking the time to interact with the public and to be proactive in resolving any issues that customers face can be a great way to build trust in your firm.

So there you have it, just a few simple steps that can go a long way towards supporting positive brand recognition for your firm.

One last thing that all businesses need to remember though, is that a positive reputation can take years to build but just minutes to break. Therefore, always be aware of the potential trips and pitfalls of dealing with customers and suppliers alike - be it online, over the phone or in person - and do everything you can to make things right when things go wrong.